The growth of the business has been expanding as more and more citizens are shifting their modes of services. One on one recommendation turned to online reviews, movie theatres became OTT platforms, checking out offline store became surfing on e-commerce websites, and broadcast media became digital media. Earlier, people used to go to experts for advice and learning new things and now we prefer visiting YouTube, which funnily has snatched the employment of many and has given some to other many. For women, digital media has proven to be a saviour as it has widened the opportunity to fashion and beauty requirements.
Make-up, hair, beauty has always been a topic on which women are never satisfied, irrespective of the fact how perfect and on-point they are. These lifestyle topics got a little push making the world a much smaller place for all the girls to discuss and learn new hairstyles for each new day. Isn’t it amazing? Personally, I only knew there was something known as open hair and a ponytail, but then digital media happened and now we can exchange our ideas and learn to millions of girls with just a click. This is funnily amazing.
The hair business is strong, no offence, but girls are never much satisfied with their hairstyles no matter how much it costs them, they like to take more opinions, more styles, more and more of everything. Therefore, here is how digital media has helped to ensure steady growth in the hair and beauty field.
A hub for service providers and service seekers
Globalization has indeed made the world a much smaller place for bestowing the best of its services. However, earlier when media barged in, it was a mere piece of communication but now this communication involves exchanging thoughts, ideas, and discussions as well.
The world has millions of people who want to learn more and more hair care techniques, and the world has many creative Homo sapiens wanting to bestow their knowledge to others. And what is a better place for these two categories to exchange their services; when one has the knowledge and other ones want to grab it.
Learning now has no limit or boundary. For instance, an Indian bride wants to learn and practice creative hairstyles of American cultural and how magical it is when she can make sure of it with the help of digital media. She can log in to Instagram, Facebook or another social media platform to search for an American professional hairstylist, social media is an angel indeed.
Step-by-step guide for even difficult hairstyle
I would quote my example here. As an adult, I was not able to practice a French bun properly because I found it quite difficult to practice it on myself. One day, I saw one video on a digital platform where I got a step by step guide on How to Make a French bun in an easier way. This was my call for no dependency on anyone to teach me.
Hairdressers and hair stylists are experts who know what content would attract them a good amount of audience; the only thing they would require is a platform and a way to present it and digital media is a saviour that way.
Choosing a hair accessory wasn’t that easy till now!
The most difficult decision, more than choosing a nail colour for our d-day. Now at least we have experts from around the world to advise us on what hair accessory would suite what sort of hairstyle. It was because of an International stylist only who taught me that not all hair accessories go on messy buns, ponytail, half ties, and all other sorts of hairstyles.
Like how tiny flower pins would look splendid on French braid and how your bun can be dressed with a designer headband. Digital media has ensured this too.
People all across making someone’s special day even special
Social media and PR expert, Estelle Oliveri once quoted that she sees hairdressers and beauty therapists as angels born passionate making someone’s day, week, month or year brighter. This would hit most people hard if you think it properly, this is a factual statement.
Let’s face the fact, no one is going for a hairdresser for a special yet no-so-big event, we all would prefer doing our own hairdos, until or unless it is our wedding day, therefore, with the help of digital media, we can do our styling in a few minutes. Just put on a video, follow the steps and it’s done!
Quality service providers with no boundaries
Earlier, our approach was limited to our respective cities only or in some cases to our states or provinces only but now the sky is the limit. Digital media is a platform where millions of people from across the globe come together to exchange their services among each other.
Initially, we used to settle for less; this means that even if you like it or not, you have to get your work done by the hairdresser who burnt your hair last time because you don’t have any other option. But now, this is not a case, you can take quality services from stylists who are distant to you. If it suits then you can also invite them for your special day.
These are a few of those many reasons why digital media has become a platform for all. Therefore, let’s conclude that digital matters, for your hairstyles and beauty sakes. Just kidding!
About the Author;With a pinch of humour and realistic approach, Garima Aggarwal is a Creative Content Writer working with TABSCAP. She has been into the field since last 2 years wanting to develop change with her words and thoughts. She is passionate about her work and writes about topics related to Fashion, Lifestyle, Health, Paid Marketing and Digital Marketing.
